Oma Rapeti (Run Rabbit Run)
Introducing Oma Rapeti, a holistic childcare centre based in Freemans Bay and Kumeu, Auckland. The brief was to create a brand that appealed to both the parents and their children. It’s a place full of nurturing and nourishing care for the children. The centres are based around building relationships and having respect for children and their whanau.
The result was a place where families feel welcomed and an environment where children are free to learn and grow. I worked closely with the owners to ensure their vision came to life. My role was to encapsulate the brand values through naming, brand creation flowing through to all touchpoints across the business.
Scope: Naming, logo design, visual identity, brand messaging, digital design, social media, UI, website design, print design, signage.
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