The brief was to create a bold, mana enhancing visual identity for the National Action Plan Against Racism (NAPAR). 

The working brand is called ‘Ending Racism’ and will emphasise the progressive nature of a plan. Our identity will evolve over time and reflect the values of aroha, whanaungatanga and whakautu. The identity will be as inclusive as the audiences we represent.

Scope: brand identity, look system, visual imagery.

Agency: DDB Aotearoa

Client: New Zealand Ministry of Justice.