Tiny Giants is the first Paediatric Specialist centre in New Zealand. The specialist group diagnose, treat and provide premium quality medical care for babies, children and teenagers. Our role involved crafting Tiny Giants distinctive brand identity, developing their website, and producing signage and collateral to support the brand.
Guiding the specialists through the brand process, they wanted a brand that was approachable, compassionate, inclusive and that stood out in a market of traditional medical brands. The brand name itself underscores its mission to represent the size of children, but with a big heart. The brand symbol result is a soft cross shape that frames the brand name.
Scope: Naming, logo design, visual identity, brand messaging, digital design, social media, website design and development, print design, signage.
Mural art: Emmy Star Brown
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