The MUUDI woman is bold, confident and fearless. This is a brand that gives women the support to get through their busy lives. MUUDI products are designed to lift the mind, body and spirit, helping women to get in their right mood and take on the world.
We needed to create a brand that stood out from the classic candle/ body care brands. The result was to create a dominant crafted wordmark representing the confidence of women paired with a bright colour palette that boasts empowerment.
Scope: Brand identity, packaging, social design, website design.
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